The ICC Men’s Cricket World Cup 2019 promises a matchday experience like no other with an interactive sports presentation programme for all fans.

Red Sky at Night Events (RSANE) set to deliver the tournament Sports Presentation programme for the Greatest Ever Celebration of Cricket.

Expected to be the third most-watched sporting event in history, the 2019 ICC Men’s Cricket World Cup (CWC19) will be staged in England & Wales 30th May -14th July, comprising 48 one-day internationals in 11 stadia between 10 competing nations.

Unprecedented demand for matchday tickets during the initial ballots should see near capacity crowds throughout, with an estimated 1.5 million cricket fans expected to witness the live match spectacle.

CWC19 and RSANE will deliver fan activation and sports presentation on all matchdays for three vital stages; walking routes from city centre hubs to stadia, off-pitch stadia concourse and fanzone areas and in-bowl activities which covers everything from the opening ceremony to pre-match and mid-innings entertainment to multi-media content production and energising the in-match atmosphere.

Head of Tournament Sports Presentation Annabel Graham gave a hint of what fans can expect on matchdays. “Our incredibly varied programme will inform, entertain, excite and even surprise fans throughout matchdays. Young cricket fans are in for a treat with hands-on interactive skills challenges and kid-friendly materials. We’ve catered for cricket ‘newbies’ with quick-guides explaining cricket rules and game-plays. Fans of all ages will love the varied entertainment set to keep the matchday atmosphere energised from dawn till dusk.”

Graham added “Working with our Sports Presentation partner Red Sky at Night Events, we’ve developed an innovative and highly interactive fan activation programme that goes beyond the boundary.”

RSANE MD Jenny Gilmour commented “The sheer range and depth of fan engagement fielded by CWC19 has required a vast amount of planning and, to help us deliver on matchdays, our teams will be supported by the World Cup Cricketeers, the wonderful volunteer army now recruited and with whom we’re working closely. From innovative digital and social interactions to fun-packed activity areas in the stadia concourse to selfie-walls, kid-friendly materials and ‘in-match’ entertainment, our mission is to deliver fans an unforgettable and high-octane matchday experience.”

Gilmour reflected on her agency’s latest challenge “Since our formation 17 years ago, we’ve been at the forefront of sports presentation, developing innovative matchday concepts for clients as varied as the SRU and RFU, Rugby Football League, the Ryder Cup Europe and British Cycling. Following-on our widely acclaimed sports presentation delivery for the 2017 ICC Women’s Cricket World Cup, we were delighted to be appointed last year as a tournament partner for the ICC Men’s Cricket World Cup 2019.”

Gilmour added “This is an exceptional summer for Red Sky At Night Events, with our teams set to deliver Sports Presentation at two World Cups; the ICC Men’s Cricket World Cup 2019 plus the fan activation and in-arena presentation for the prestigious Vitality Netball World Cup 2019 at the M&S Bank Arena, Liverpool.”

In recent years RSANE has led the field in sport presentation delivery, most notably through its video creation and production capabilities, its well-earned reputation for digital adeptness and innovation and its strengths in blending matchday activations and content creation with social and web engagement. Another feather in the agency’s cap is the vastly experienced core RSANE team, whom Jenny Gilmour has fielded for more than a decade and who bring a combined 150+year’s event management experience.